With clear storyboards from Berlin Communications, Ryan and DP Kyle Tiernan set out to create this heartfelt piece for the Edmonton Oilers Community Foundation. This 30 second commercial premiered during the 2023 Heritage Classic and aired nationwide. Creative by Dennis Lenarduzzi, Berlin Communications. Produced by Sam Goertz, Shannon Glassford and Ryan Northcott. Directed by Ryan Northcott. Cinematography by Kyle Tiernan.