What is the story we’re trying to tell? Who is it for, and why do they care? Simple to ask, but sometimes infinitely difficult to answer. At Panoramic we help distill down the real answers to these questions by always drawing back to our human experience. How can we develop stories that are emotionally engaging? Not just content that people will sit there and watch, but content that makes us lean forward in our seat and smash that share button when it’s over. This is what stands out in our constantly evolving digital world, and it all starts on the page.

The script has been written and storyboards developed. Now we bring the vision to life. With Panoramic’s large network of creatives and producing experience, we develop a production plan to fit any story and budget and assemble the right team to bring words to life. This includes assembling production crew, casting, location scouting and constant feedback 24/7 of what is going on. We believe that pre-production is the most critical step of any film project – if one tiny thing is off, it can throw off the entire creative. This is why we take an exacting approach to planning every production.

Now comes the fun part – Action! There’s nothing like the feeling of bringing a creative idea to life on screen. Actors are prepped and keyed in, the perfect location is dressed and ready, lighting captures the mood perfectly, and the director calls ‘Action!’. As creatives, this is what we live for. Producing creative content is a business of course, but at Panoramic we know it’s more than that – it’s fun, and at the end of the day, we know it can mean creating something greater than ourselves. This is filmmaking.